Exhibitions
Middle East Film and Comic Con (MEFCC) staged its first three-day event at its new home at Abu Dhabi National Exhibition Centre (ADNEC) 4th to 6th March 2022. Now in its tenth year, MEFCC event is the region’s largest pop culture festival celebrating film & television, comic book culture, animation, gaming as well as anime and cosplay attracting fans of all ages.
The Informa Connect organised event featured celebrity meet and greets as well as panels from film and TV stars, workshops, entertainment and cosplay, dance and gaming competitions with top prizes of up to 30,000 AED (c.8,000USD) up for grabs – some of the largest prize pots in the UAE.
Celebrities in attendance included Nathalie Emanuel from Game of Thrones as well as fan favourites Ming Na-Wen, Charlie Cox and Michael Rooker from the Marvel Universe and beyond. Voiceover actors and big-name artists from publishers such as Marvel and DC were also in attendance sharing their experiences and tips with eager fans.
Charlie Cox, Marvel's Daredevil
The event was housed in two halls at ADNEC and comprised of exhibition space, meet and greet areas, main stage and activation areas. ‘Artists Alley’ provided a showcase for local and regional artists and creators to show off their works.
MEFCCs ‘Party Plaza’ took over one of ADNEC’s outdoor spaces, Central Plaza which buzzed with the energy from DJ and dance performances on the outdoor stage and also featured a skate park and food truck zone.
“It was great to partner with the ADNEC team on the show’s first outing in Abu Dhabi, the venue has all the facilities we needed for such an enormously popular event. The team is very professional, very flexible and supportive on finding solutions when it was necessary. We look forward to bringing a much bigger MEFCC back next year”
MEFCC 2022 was an incredibly successful event which attracted a higher than expected 24,0000 unique visitors, more than 250 exhibitors and in excess of 200 media representatives as well as over 50 regional influencers. Visitors attended from Abu Dhabi and the Northern Emirates as well as the surrounding GCC countries, 41% of whom visited from Saudi Arabia.
The event gathered 268 pieces of press coverage and MEFCC social media gained a reach of 10,531,471 and generated 14,647,777 impressions
‘I am delighted that MEFCC had a successful launch at its new home at ADNEC. The event was hugely popular and highlights not only ADNECs diverse portfolio of events but also the venues capacity to successfully host niche consumer shows with wide public appeal. The team enjoyed working on the event and we look forward to hosting the event again next year.’
